Why Content Marketing? and why Blogging?
“Content Marketing is the only marketing left”
Seth Godin
“No matter what, the very first piece of social media real estate I’d start with is a blog”
Chris Brogan
Content is the best way to differentiate your business and to create value, giving your customers useful content (articles, videos, ebooks, podcasts, newsletters, etc.). It will help you to gain their trust, communicate with them, and keep them coming back to your site. Building trust and asking permission to send your users valuable content will make it easy for you to engage your users and create a relationship. Even when branded content is distributed on several channels (YouTube, Slideshare, etc.) a blog is the best place to centralize all this content and make it available for your prospects and customers.
Content marketing means: more traffic, more visibility, more leads and of course more clients.
The problem with content: Content takes valuable time to create and costs money, and it’s not always easy for brand managers to find the time for this. Content curation is the solution! And here is why.
Why Content Curation?
“I could make the argument that there is already plenty of content and that curation is as valuable service as creation. I don’t know if the world needs more creators, it could probably needs more curators”
Guy Kawazaki
Content Curation is the process of identifying, organizing, contextualizing, enriching and sharing the best and most relevant content on a specific topic or issue online for a specific audience.
MediaHeroes.com helps you beat the blank page syndrome and leverage the power of content curation (no plagiarizing, no spin, no black hat techniques) to easily and quickly produce valuable content that will attract more visitors to your blog and your web site.